START
–
Berlin School of
Creative Leadership
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ADIDAS (tvc/print)
AIDSHILFE (tvc)
AVENTIS (print)
BAYER (radio)
BAUER (tvc)
BRAUN (tvc/print)
JEVER (print)
KÖNIG PILSENER (tvc)
MADAUS (print)
McDONALDS (tvc)
MERCEDES (radio)
METRO (print)
OHROPAX (print)
PEPSI (print)
PORSCHE (print)
POST (integrated)
POSTBANK (tvc/print)
PULLMOLL (tvc)
REEBOCK (print)
SIEMENS (print)
SMART (tvc/viral/radio/ online/promo)
SPIEGEL (tvc/print)
TCHIBO (tvc)
VODAFONE (tvc/print)
WEIGHT WATCHERS (tvc)
ZEFA (print)

 Integrated / ZIP-Code / Creative Director
Germany gets new zip codes and therefore needs a new zip code manual. The German Post gets a fully integrated campaign in which each channel has been used appropriately.