aktiver bereich i am
link zu bereich doing
link zu bereichthings i like
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Berlin School of
Creative Leadership


ADIDAS (tvc/print)
AIDSHILFE (tvc)
AVENTIS (print)
BAYER (radio)
BAUER (tvc)
BRAUN (tvc/print)

JEVER (print)
KÖNIG PILSENER (tvc)
MADAUS (print)
McDONALDS (tvc)
MERCEDES (radio)
METRO (print)
OHROPAX (print)
PEPSI (print)
PORSCHE (print)
POST (integrated)
POSTBANK (tvc/print)
PULLMOLL (tvc)
REEBOCK (print)
SIEMENS (print)
SMART (tvc/viral/radio/ online/promo)
SPIEGEL (tvc/print)
TCHIBO (tvc)
VODAFONE (tvc/print)
WEIGHT WATCHERS (tvc)
ZEFA (print)

 TVC / Vision / Creative
When the McDonalds client asked us to think of an idea that communicates
the myth of the brand we came up with the story where everything started…



Cowboy 1: Well, this wonderful landscape... I have a dream... I can see everywhere green meadows with cows all over the place... Wheat is growing in the sun... And great bread will be baked out of it... Skillful girls – They are preparing the beef, serving me with a smile...
Cowboy 2: Come on, McDonald, shut up!